Only days after the Supreme Court ruling and two giants are teaming up to tackle Sportsbook! Indeed, Churchill Downs and Golden Nugget announced they’re creating a sportsbook platform. What’s more is that they hope this new software will be ready in 2019.
Until now Churchill Downs was mostly famous for the Kentucky Derby and more recently for selling Big Fish Gaming. But things could quickly change as a partnership with Golden Nugget will expand both company product portfolio.
Additionally, we think this is, an excellent move from Golden Nugget as other industry giants recently announce new platform development too. In short, with this deal, the Golden Nugget is safely securing its place as the market leader. And there’s no doubt that its white labels PlaySugar House and Betfair will benefit from the deal too.
More on the deal.
It’s no coincidence that Churchill Downs partnered up with Golden Nugget. In fact, the Golden Nugget is the dominant online casino operator in NJ, and they have a tight grip of 34% over the gaming shares. Additionally, the casino certainly has the liquidity to invest in a new project since their gross gaming revenues (GGR) frequently exceeds $30 million MOM.
Furthermore, Golden Nugget was never scared to innovate since they developed a live casino not long ago. And we cannot forget that Churchill Downs brings a lot of online experience to the table too. All and all, many believe that with this partnership Golden Nugget is tapping into a new segment of potential patrons.
We only hope that the new platform will be ready on time to compete with Scientific Games OpenBet platform. If so, this would give punters a much broader array of odds and may lead to more competitive welcome offers! So, fingers crossed they got their timing right!